Breaking up is never easy. How to deal with cancelling flow?
Show cancellation link in account details It should be visible in settings, account, or profile information how easily to cancel a subscription. You can also place it close to the billing information.

Cancelling view
Confirm if the user wants to cancel. Misclicks happen.
Offer users help in case there is a reason they want to cancel and maybe your help can change users’ mind
This view is the last one, where you can try to reel back users. Don’t put too much pressure on that. Reminds product values or additional profits that lays below the subscription model

Reason for cancelling All feedback should be welcomed. That’s an easy way to find out what was wrong with the product or service.

Confirm cancellation Make sure to inform the user about successful cancelling. Remember to give information if the subscription is valid till the specific date or is already deactivated.

Design Pleasant Cancellation Experience and Improve Retention