UX writing is not copywriting. It's not about writing ads, blog posts, marketing copy or poems. UX writing is interface copy. It needs to explain what features do, and tells a user what action will occur by interacting with that element.

Checklist

• [ ] Clear Say exactly what will happen, with not a lot amount of words. Keep it simple & short. ❌ Don’t: You must log in before you can read the content of this page 🟢 Do: Login to read

• [ ] Write in the present tense ❌ Don’t: ****CSV has been downloaded 🟢 Do: CSV downloaded

• [ ] Consistent If you decide to call the process of arranging something “A” in one part of app do not call it a “B” in other parts of your app

• [ ] Avoid double negatives ❌ Don’t: I do not want to unfollow

• [ ] Avoid jargon ❌ Don’t: use the technical terms, specifically in error messages. 🟢 Do: Use a conversational, rather than legal or bureaucratic tone.

• [ ] Active voice ❌ Search button needs to be clicked to find the article 🟢 Click the Search button

• [ ] Use specific verbs whenever possible

  Avoid using generic verbs like manage or configure and use more meaningful ones.

• [ ] Avoid long blocks of text or structure it better

  When you need to have a long block of text try to make it scannable. Use white space for easy scanning. Use structural elements like titles, subtitles. Highlight list items out of paragraphs.

• [ ] Organize content logically

  🟢 start with the main point

  🟢 use headings and subheadings consistently